ADPAY Mobile Payment Ind Pvt Ltd a chennai based mobile payment company, which pioneers in direct carrier billing(DCB). Group CEO Sivakumar Kuppusamy from Swiss graced the CBL press meet held at Hyatt on 18 Aug 2016 and wished the CBL Management and Team Owners.

ADPAY is the official "Mobile Partners" for the celebrity badmintion league, support with mobile application(iOS and Android), HTML5 smart mobile portal and SMS shortcode brand promotion.

Celebrity Badminton League is a unique sporting league that intends to create a niche in the “Sportainment” industry. The League was launched along with the four different teams. Each team owner is responsible for a franchisee that represents the Kollywood, Mollywood, Sandalwood and Tollywood film industry.