April
2016
BSNL (India State Owned Telecom Company) and the mobile payments company AdPay are today first time in India launching Direct Operator billing in South Zone of India. Thanks to the partnership, Huge subscribers of Bsnl will be able to make online payments for their purchases using mobile phone balance via AdPay.
AdPay is a robust, distributed and scalable Payment Solution which connects to Mobile Operator's Payment (DCB)/Billing Gateway APIs and expose through single unique AdPay Interfaces to the merchants/developers who wants to bill the end user through mobile payment.
'The main goal is to reduce the time taken to market the products using mobile payment so as to stick to the right time to market approach'.
BSNL is the State Owned Telecom company run by Central government of India having wider coverage across all over India and we are proud to launch direct carrier billing with them first in India. Carrier billing has evolved a lot during the last years and has now become the preferred emerging markets' choice for many digital merchants which includes the categories like music, video streaming, digital media, gaming, eBooks and social.
AdPay is happy to bring first time in India with BSNL its own portfolio of top merchants to Bsnl and expand our partnership with BSNL said Sivakumar Kuppusamy, Chief Executive Officer
DOB service launch in BSNL leads to so many merchants get onboard with us to avail our platform for carrier billing solution. As it may be difficult for so many international players to get into the government body as like BSNL. They may have a chance to utilize Adpay as Platform provider to their services to BSNL Subscribers.
As it is huge market base size in South Zone BSNL, we are launching the services first at South zone Bsnl from today onwards. We are expecting Mid of May all other three zones would be launched.
As of now AdPay Mobile Payment Gateway, operator coverage in India is about 99%. We are live with Airtel, Vodafone, Idea, Tata, Reliance, MTS, BSNL, MTNL(In Progress) , Aircel (In Progress), Reliance Jio(In Progress)
We are also looking forward to expand our wings in India and across the world.
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