• AdPay a mobile payment aggregator launched in India for all digital content purchase.
• A Merchant/client sells the digital content on mobile for various channels like WAP, WEP, PSMS, Netbanking, Credit card and IVR of adPay.
• AdPay product launched and acquires the Indian DCB from Reliance Operator.

"The AdPay main goal is to reduce the time taken to market the products using mobile payment so as to stick to the right time to market approach."